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Allow them to take part
Let your readers and new visitors also to get a chance to participate. Either it’s the page of an ordinary person or a celebrity, this freedom is of utmost importance. You need to interact with your audience on a personal level without any bias. If the facebook page belongs to your company, then don’t restrain your employees from talking on the page. Let them express themselves without any restrictions. An environment of freedom on your page will not only give you valuable feedback but also will give a chance to develop relationship with your audience.
Share it, but it should be worth-reading
If you want people to like your page then work hard on it. Put useful and reader’s friendly content on your page. This will catch attention of your audience as well as would build loyalty and credibility. Interesting posts and comments are the best way to put such content. Make sure the content you put on the page is useful to the audience.
Embrace the importance of your audience
You need to give importance to each and every person visiting your page. Social networking makes is imperative for you to acknowledge all the stakeholders. Your relationship with your audience is of utmost importance. Even if you are a celebrity or an icon, you need to have a deep personal connect with your audience.
You should celebrate your success with them. Always acknowledge the fact that their presence on your facebook page is very important to you. Remember that each and every person on your page will talk about you with others and so you cannot choose to ignore any. You should always praise them and their efforts regularly and keep them happy on your page. The warmth that you share with them is going to come back to you with greater intensity.
Make your own moves
Don’t compare yourself with competitors as it is not important if they are doing something different. You don’t need to follow them all the time and try and come up with your own ideas. Always commit whatever you can live up to. Never make false promises on your facebook page. Always be comfortable about your communication on your page. This could be anything from marketing or a fan page or a contest driven promotion, through your page, your need to create a unique identity. Trust your guts and go for what you feel needs to be communicated on your page. Also, listen to your audience. They will help you win the game.
About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on born rich, which attracted her attention. These days she is busy in her research work for cellphone beat.