Many bloggers out there may be writing great content but receive very little appreciation by the number of social shares.
Why?
That is the big question.
Even when there’s a steady stream of readers connected to the RSS feed or even though the content has numerous visits, you still do not have a clear guarantee that it will be shared by viewers. Here, we will be learning guaranteed ways to make your content more shareable.
10 Tips To Make Your Content More Shareable
1. Engage With Fans In Social Media
In Facebook, it’s not enough that you share your posts and invite more people to like your page. Sure, you gain readership but you don’t necessarily win free “viral marketing” if these fans do not share them with their network. What you need to do then is to build relationship with these people by engaging with them in social media. For instance, in Facebook, aside from your regular updates, you should be able to encourage them to post a comment, like your post and don’t forget to return comments by posting responses as well.2. Earn Audience’s Trust
People should not view your accounts as those being run by a robot or machine. You should be able to show your personal side and earn the reader’s trust by establishing a unique voice. In your field, your site and content should be marked as “trustworthy” in all occasions. To help you achieve this, an example you can do is to have other people post reviews about your site and share them with others.3. Cater To Sharing People
There are two types of readers. One is the type who reads a lot and appreciates it by saving the page as a bookmark stored only in his or her web browser. This is the type who will save it only for own use and reference. The other one is the type who would share the content to others. The one you should target is the latter. It would be rather wasteful if you’d exert your effort only to enthusiasts who does nothing but collect information. Instead, you should watch out for people who would recommend content. You can hunt for this type of people also in social media and forums.4. Write To One Person
You cannot serve several masters. If you want your content to be shared, you should have loyalty to your reader. If you think that your content caters to baby boomers who are vacation houses to retire, focus on that and don’t change the subject. Address this audience and use conversational tone in your writing.5. Write Actionable Content
Readers want answers but writing your content should not only be providing answers through text but providing answers by call-to-action buttons and links. At the end of each post, place links that would link them to another page and social sharing buttons that will trigger sharing of content. The key is to entertain but at the same time, learn how to empower them to convey your message to others. Adding links that are relevant to their concern will further boost their education so they might share this page as it contains the list of references their network might be able to find interesting.
Show Konversi KodeHide Konversi Kode Show EmoticonHide Emoticon